Sholdr.

Find Your Flow

Sholdr is an apparel brand providing the most comfortable and high quality clothing to the surf community. At their root however, they are much more than that. Sholdr is a group of young, motivated minds promoting mental health enlightenment, and ocean recovery awareness.

 The goal was to design a brand that promotes Sholdr's glass half full mentality. This was accomplished with the use of bright colors, and sleek design assets. By providing Sholdr with a modern but comforting over all feel, their vision was brought to life.